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 The Potomac Falls Group approaches Public Relations as another form of direct response marketing. In the case of PR, the “prospect” is the media – the publisher, editor, program manager, or reporter. Targeting clients’ press releases to obtain a positive response from the media is at the core of our successful PR campaigns. The key to generating a good response – positive press coverage – is the media’s requirement for objective “news” as contrasted with what might be perceived as advertising or marketing. To meet this requirement, we help you establish newsworthy press releases – from the perspective of the media – that subtly bring in your message “under the radar,” in a way that is compelling and convincing to the ultimate prospect, the reader or viewer. Although results will vary by market and message, in actual case studies we have obtained as high as 90% pick up by national media. Using our unique “under the radar” approach, we typically have our clients’ press releases reproduced word-for-word. This kind of PR is one of the strongest marketing weapons a company can have. In addition, PFG can develop direct-to-consumer PR programs utilizing Direct Response Public Relations (DRPR) which can generate thousands of “paid leads” through free news coverage. Utilizing timely Direct Marketing concurrent with these PR campaigns creates an unbeatable one-two punch for exceptional profits. Contact Us today to find out how we can help you get your message out through our Public Relations and other Marketing approaches, to generate interest and desire for your company’s products and services. |
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