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The Potomac Falls Group helps our clients identify and select the most appropriate
distribution channels. First, we examine your product complexity, sales
cycle, and customer support needs. With this information in hand, we determine
if your current distribution channel is profitable, efficient, scalable,
and consistent with your overall marketing and business strategy. We then
help you identify and exploit new distribution partners and channels.
PFG’s distribution consulting services help our clients:
- Define and measure your current market
- Assess each channel's "fit" with respect to your brand and
overall marketing strategy
- Identify new potential distribution channels and partners
- Develop financial models for the new channels
- Develop criteria for the partner selection process, for mutually-dependent
relationships that build trust and commitment
- Assist with the negotiations and contracting with channel partners
- Establish goals and success metrics for each channel and partner
- Develop a system to monitor and track effectiveness of each channel
- Develop strategies to motivate channel partners
- Conduct auditing and determine long-term effectiveness of the channel
against current trends in the marketplace
We can help reinvigorate your current sales and distribution force with
strategies that equip and motivate them to achieve your sales goals. In
addition, if you utilize an independent sales organization, we will help
you avoid common mistakes and assist in integrating the process to avoid
channel conflict and cannibalization. Contact
Us with your specific Distribution Channel needs. |
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